Integrated marketing campaigns

With complete ownership of the full marketing function from strategy to execution, this integrated marketing brand campaign served to accomplish many goals - large-scale branding initiatives, lead conversion and employee engagement. It celebrates the unwavering commitment of the hospital's employees to the quality and safety of their hospital system, their community and to each other during the height of the pandemic.

Working with the advertising agency I onboarded and supporting digital agencies, I lead all facets of campaign development. This high impact advertising campaign delivered 19,064,691 impressions across broadcast, outdoor, radio, online display, paid social, streaming audio, advanced TV, and print, as well as 9,500 landing page visitors in the first month with an average time on page of 2 minutes.